Resources to Facilitate Effective Assessment & Evaluation 


                             
Introduction
      With the expansion of new technology resources today comes more opportunities to measure results for both students and instructors. Assessments continue to gauge learning outcomes and provide opportunities for redirection where needed. In education and in business the integration of more interactive tools allows participants to use reflection, inquiry and critical thinking skills to help them assess their prior knowledge and understanding as they progress along. Instructors and administrators can tap into vital information on trends progress, learning styles and gauge content with comprehension. Effective assessments offer an imperative way to help participants improve skills and knowledge.  This paper will re-introduce a prior activity for a leading business organization to incorporate the integration of technology as a resource to facilitate effective assessment and evaluation. The use of new assessment tools along with the reasoning for enhancing the evaluation and the theories of the project will also be discussed.
Prior Assignment
My original assignment was to prepare a needs assessment and program evaluation proposal to integrate technology and enhance services provided to members of the Chamber of Commerce. The proposal outlines the ways that technology will be used to evaluate staff and programs and to streamline practices and integrate new tools to promote member businesses.

This project identified needs to be met based on dropped member statistics   member survey results and on an analysis conducted by an independent marketing team. There was no attempt to use self-assessments or evaluations of individual business leaders as to where they are now or their expected outcomes to grow their businesses. Using different methods to illustrate the retaining of prior business knowledge or the reflection of how their business plan, mission statement etc. was working might have provided revealing opportunities for both members and the Chamber official reworded their programming.

Redesign
Just as learners in a traditional classroom need to be assessed more individually so too do members of the business community. There are different member businesses that have different training, promotional and advocacy needs. One size definitely does not fit all. By providing a self-assessment, member businesses can reflect on what they have learned throughout their business, what they know, or don’t know, value or can take away (Bedard-Voorhees, Johnson, Dobson 2007).
The Small Business Administration offers a digital needs assessment to potential business leaders and additional self-assessments for ongoing business development. The assessment offers tool to gain greater insight as to business type needs. The online self-assessment tool for businesses, individuals and organizations will be incorporated as part of the Chamber’s overall needs strategy.  By providing the self- assessment more
                                                                                                                   
reflective qualities will come to the surface. Self-Assessments identify strengths and weaknesses and create the foundation for improvement (Blanchard 2012).
            Learning technologies from multimedia simulations, interactive games, discussion boards, Wiki’s, blogs and web conferencing are stimulating more reflective analysis and encouraging peer to peer evaluations. Designing more inquiry driven curriculum or programming along with telling assessments that collect, analyze and report performance data, educators and business organizations can continue to enhance outcomes and guide deliberate programming. As businesses like the Chamber of Commerce learn more from data analysis they can recommend evaluation strategies for improving the use of technology resources for learning, communication, and business and employee productivity.

Theories and Principles

            The Constructivism theory best represents the goals of using technology resources to facilitate effective assessment and evaluation. This approach offers the imperative parts of learning described as an active process of constructing rather than acquiring knowledge. Business leaders need to add to their prior knowledge using technology and resources provided through organizations like the Chamber of Commerce. Through the use of interactive technologies, today’s learners arrive at their destination through a thought provoking journey of analysis, reflection and deduction (Dabbaugh, 2006). Piaget’s theory of cognitive development gave way to what most educational technologists adhere to today which supports Constructivism.
                                                                                                                                   
 According to Dabbagh the belief is that instructors should not to impose steps, procedures, and rigid structure, but rather to be the architectures for learning.
            Instructional models include discovery learning, action learning, authentic learning and inquiry learning. These are just some of the models under the Constructivism theory that support the use of new technologies for learning and improving (Dabbagh, 2006).


Bedard-Voorhees, A., Johnson, L.M., & Dobson, P. (2011). Letting them show what they
 know: Digital assessment strategies [Book Submission Chapter Final Version]. In
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 British Columbia.
 
Clark, R. (2003). Building expertise: Cognitive methods for training and performance
 improvement (2nd ed.). Silver Spring: International Society for Performance
 Improvement.
Dabbagh, N. (2006). Instructional design knowledge base. Retrieved from






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