Data Analytics Playing Out Big in Political Campaign
The ability to collect, analyze and interpret data is a growing resource for business, education and just about any organization trying to tap into trends and gauge insight. Technology has continued to enhance the wealth of and speed at which information is gathered, reviewed and reported. According to CNN the recent victory of our Presidential race was infused with research, trends and pertinent findings that helped Barack Obama meet his challenges head on. The result was a massive data effort that helped Obama raise $1 billion, revamp targeted advertisements and created detailed models of swing-state voters that were used to enhance his campaign efforts.
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